Liquid Mercury and dVIN Labs Partner to Launch Investment-Grade Wine Trading Platform
[PRESS RELEASE – Chicago, United States, March 17th, 2025]
Liquid Mercury’s solution will power the global order book for trading tokenized wine on the dVIN Protocol
Liquid Mercury, a leading technology provider for digital asset marketplaces and crypto trading, announced today that it is entering into a strategic partnership with dVIN Labs (dVIN), a startup whose mission is to revolutionize the wine industry with blockchain-powered transparency and unified liquidity.
Leveraging data, decentralized physical infrastructure networks (DePIN), and real-world asset (RWA) tokenization, dVIN is solving authenticity, verification, and provenance challenges that have relegated wine investment to an inefficient, niche activity that appeals to the well-connected uber-wealthy. The launch of the new platform will unify liquidity that was previously fragmented and turn investment-grade wine into a scalable asset class with democratized tools and access for retail investors and institutions alike.
Using the same technology that powers crypto trading for professional traders, brokers, and exchanges, Liquid Mercury will provide a white-labeled platforms for dVIN channel partners to onboard individual investors, who can gain instant access to wine from their favorite winemakers and exclusive wines held at bonded warehouses around the world. The dVIN global order book powered by Liquid Mercury will aggregate regional marketplaces and utilize trading technology purpose-built for getting the best price for buyers and sellers.
“The $300 billion investment-grade wine market is ready to be exposed to new investors and to become a liquid, tradable asset,” said dVIN co-founder and co-CEO, David Garrett. “Our goal is to make investing in wine as easy as and efficient as investing in your favorite stock, cryptocurrency, or other favorite asset. We chose Liquid Mercury as our partner to create a liquid, global marketplace because our expertise in the wine market is matched by their team’s expertise in financial markets, laying the groundwork to unlock this exciting new digital asset class.”
“Liquid Mercury is thrilled to partner with dVIN to unlock wine as an investment and tradable asset to millions of new investors,” stated Liquid Mercury CEO, Tony Saliba. “Our thesis for real-world assets has been that investing in culture is a powerful secular trend, and we know our battle-tested technology can reliably power new digital marketplaces, so we see massive potential in this partnership.”
About Liquid Mercury
Liquid Mercury powers professional crypto trading and digital asset marketplaces. Liquid Mercury is the #1 choice for sophisticated buy-side and institutional sell-side trading professionals moving into crypto. Institutional grade infrastructure, access to deep liquidity, and best-in-class trading tools and workflow automation; Liquid Mercury was built by professionals for professionals. For more information about Liquid Mercury (ticker symbol $MERC), visit www.liquidmercury.com. Follow on LinkedIn and X.
About dVIN Labs
dVIN Labs is the development team behind the dVIN protocol which is designed to leverage a combination of data, DePIN, DeFi, and tokenization to bring wine, a $1T real world asset class, on-chain. The dVIN Protocol leverages blockchain technology to solve issues around authenticity, anti-fraud, price transparency, unified liquidity, supply chain efficiency, business intelligence, brand loyalty and customer acquisition. To learn more about dVIN Labs and the dVIN Protocol (ticker symbol $VIN), users can visit: https://dvinlabs.com.
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